Langer, a Harvard University professor, says that the finest presents demonstrate your care by making the receiver feel like you know them. He explains that having a secretary deliver presents on your behalf isn’t often welcomed with enthusiasm, since the secretary doesn’t truly know who your beneficiaries are.
A good gift, according to her, is one that you know why you’re giving it to the person you’re giving it to, and that they can understand and appreciate why you picked it. As a result, both you and others you’re trying to help will have a better sense of the truth of your own giving and friendliness.
Hormonal euphoria
Gift-giving online has this dual effect, it may cause a rush in happiness and intimacy hormones similar to those experienced after childbirth.
A spike of dopamine, the neurotransmitter that makes us happy, elicits an immediate reaction in the receiver of the gift. Gift-givers experience a similar spike in happiness when they observe their recipient’s delighted reaction to their gift and realize their gift was a success. As Williams points out, this is particularly true if you’re there to see the receiver open the gift.
Humans are social creatures, and this has been true for millions of years, as noted by Williams, for millions of years. According to him, “a large portion of our brain is devoted to these connections.” To a large extent, it includes the act of giving. In a situation when all of these neurotransmitters are released simultaneously, the links between the givers and receivers become clear.”
Enhancing the ties that bind
According to So Yon Rim, Ph.D., an associate professor of psychology at William Paterson University in Wayne, New Jersey, a particularly considerate present may cement a friendship between two individuals. However, a careless or insensitive present might have the opposite impact.
For a better society, charitable giving
Langer feels that “paying it forward” has a significant impact on society. She asserts that receiving a meaningful present encourages the recipient to reciprocate by giving a considerate gift to someone else, and so on. Many individuals “downstream” may be made happy as a result of a single person’s thoughtfulness and generosity.