In order to have a favorable influence on customer retention, corporate culture, and brand awareness, there is a fundamental pattern to business partnerships that must be followed. Providing clients with presents is a great way to build and sustain long-term connections, but it’s not always easy.
1. It Builds Trust
Gifting is an important aspect of the sales process for well-established organizations. In order to develop the Know Like Trust cycle, whether you meet a customer at the trade show or through reference, corporate giving is a vital part of the process. During the “Like” phase, an experienced salesperson may nail the first or second encounter with a prospective customer, but the “Trust” phase takes time and, more significantly, impressionistic behavior.
2. The “Know” Phase is the beginning of all things.
Before you can build a connection with a prospective employee or customer, you need to get to know them. Open applications, internal leads, trade exhibitions, and referrals are all ways in which this might occur. As long as the individual/client knows about your firm, that’s all that matters. Long-term relationships with loyal clients and a well-known brand may help you in this situation.
The next stage is to move on from this first introduction. Deepen your understanding of the individual you’re conversing with. Find out what they’re like, what their company is going through, and how you may assist alleviate some of that strain. As a result of these personal discussions, it will be simpler for your firm to move on to the next step.
3. A Good First Impression: The “Like” Stage
First impressions are everything, and the more positive you create them, the more likely you are to get pleasant conduct in return, which you can then use to your advantage. If your company’s principles are aligned with your client’s purpose or motives, then this generates a self-fulfilling feedback loop. Think about it: Meeting new people activates the same part of our brains that price-assigning things do, according to research. When we contact a person or a company, we give them value, which then impacts our choice to either include them in our social network or moves on. Sending gifts is an excellent method to create a lasting impression on a customer or employee and position yourself as someone they want to do business with in the future.